For over 17 years, Altawheed Group has successfully established itself as a trusted partner to an elite group of global suppliers and renowned brands. Through strategic collaborations with more than 30 leading brands, we offer our customers the latest and most innovative products at competitive prices, ensuring year-round stock availability to consistently meet their needs.
Our strong partnerships with internationally recognized brands have enabled us to bring cutting-edge products to the Egyptian market. This close collaboration has reinforced our position as a key player in both the e-commerce and consumer electronics sectors in Egypt.
We proudly serve multinational retailers, major Egyptian chain stores, both online and offline, while also providing tailored B2B solutions. In response to the growing demand for online shopping, we have launched our own e-commerce platform to enhance our ability to serve our customers efficiently and promptly.
Our success journey
They began working as a team of two individuals in 2007 and began working on Nokia phone accessories, including a charger and headphones only, and distributing them through small stores.
With the beginning of the emergence of HTC Android smartphones, we were one of the first distributors of Android phone accessories
The period of 2010 was the start of the company’s commitment to providing original accessories for these brands for Apple and Samsung S series phones.
In the year 2013, the team began to establish a strong organizational structure, utilizing cadres with experience in the field of distributing phone accessories.
We started traveling outside Egypt, contracting with agencies for large brands, and importing high-quality accessories
The agency and distribution of Porodo and SG Mobile products has been established
We have acquired agency and product distribution for Belkin, Green and My arcade brands
1. **Global Brand Expansion**: Our company has introduced iconic global trademarks like Go Pro and My Arcade, signaling a significant step towards international recognition.
2. **Diversified Product Lines**: With the launch of Smart Gate products, we are diversifying our offerings, aiming to revolutionize industries with innovative solutions in technology and automation.
3. **Dubai Market Entry**: Choosing Dubai as our first international location underscores our commitment to global growth, leveraging the city’s dynamic business environment for strategic expansion.
4. **Innovation and Excellence**: Through these initiatives, we reaffirm our dedication to innovation, excellence, and customer satisfaction on a global scale.
In 2021, the company successfully introduced the following trademarks: CZUR, Norshire Nucom, Big Ben, and Philips, marking a significant expansion in its portfolio.
In 2022, the official distributor for the JBL brand was appointed, alongside exclusive distributorships for Zag, Gravastare, Kieslect, and Kospet products, solidifying the company’s position in the market.
Additionally, in 2022, the company expanded its global presence into the Kingdom of Bahrain, furthering its reach and establishing a foothold in the Middle Eastern market.
In 2023, the company became the official distributor for accessories of both Samsung and Mophie, enhancing its product offerings and strengthening its position in the market.
In 2024, the company expanded its operations across the Gulf region, seizing growth opportunities in countries like the United Arab Emirates, Qatar, Kuwait, Oman, and Bahrain. Additionally, it opened a new headquarters in the Kingdom of Saudi Arabia, demonstrating its commitment to further penetrate and serve the Middle Eastern market effectively.
More than 17 Years
of Experience
We work with ambitious leaders who want their future to be successful and help them achieve extraordinary outcomes.
Our mission
At Altawheed Group, we are dedicated to continuously expanding our portfolio of brands, enhancing our team’s expertise, and enriching our knowledge base to meet the diverse and evolving needs of our customers across the region. Our goal is to deliver a comprehensive range of high-quality products that are seen as equal to or superior to those offered by leading market brands.
We strive to consistently exceed customer expectations by focusing on quality, innovation, and delivering service excellence.
Our vision
Our vision is to maintain our leadership as the premier distributor of consumer electronics in the Middle East and to be the top destination for international premium brands. We aim to grow our operations across the Middle East and solidify our reputation as a brand synonymous with quality and reliability.
Our Core Values
INTEGRITY
Our values integrity as a fundamental principle in all business dealings. The company operates with honesty, transparency, and ethical conduct, fostering trust and credibility with partners, customers.
PARTNERSHIP
Company believes in the power of strong partnerships. The company values collaboration, open communication and mutual respect. The company seeks to build long-term relationships with partners, work together to achieve common goals and create a win-win environment.
CUSTOMER FOCUS
We strongly focus on customer satisfaction. We also realize that the success of its partners is directly linked to meeting the needs and expectations of end customers. We are committed to providing exceptional value, providing excellent service, and constantly looking for ways to improve the customer experience.
INNOVATION
The company embraces innovation as the main driver of growth and success. The company encourages creativity, forward-thinking and staying ahead of market trends. The company seeks innovative solutions to meet partners' distribution needs, adapt to changing market dynamics, and seize new opportunities.
EXCELLENCE
We strive to achieve excellence in all aspects of its operations. The company sets high standards for performance, quality and professionalism. The company is committed to continuous improvement, utilizing best practices, and achieving outstanding results for partners and customers.
ADAPTABILITY
We recognize the importance of adaptability in a dynamic business environment. The company is flexible and responsive, embracing change and proactively adjusting strategies to meet evolving market conditions. The company is committed to remaining agile, flexible and proactive in meeting the distribution challenges faced by partners.